Marketing content and strategy ideas for 2023

03 January 2023

A well-informed marketing plan and strategy are the driving force behind building a successful business in the coming years. What your customers want, need and expect looks nowhere near what it did five years ago. Digital marketing trends are constantly changing, forcing businesses to adapt their strategies. Here are some quick tips to help your company improve.  

Increase video and live streaming 

 As seen this year, brands continue to invest in platforms like YouTube, TikTok and Instagram and will use the power of video content to engage and interact with their consumers in 2023.  

 Livestreaming is rapidly growing and allows brands to build closer relationships with their audiences and gain trust. The HubSpot Blog’s 2023 Marketing Strategy & Trends Report short-form video will see the most growth. YouTube shorts, Instagram reels and TikTok are all examples of short-term videos that have grown in popularity over the years. In 2023 businesses should focus on incorporating short-form videos into their strategy. Whether you create unique branded content using user-generated content (UGC) or partnering with influencers to promote your brand, short videos are a surefire way to reach wider audiences and build relationships. 

In-person events 

With COVID-19 in the past, businesses are returning to host in-person events again. During 2022 50 percent of SMEs anticipated attending more in-person events than in 2021. Whether creating a popup shop in your local community, sponsoring a major trade show or accompanying an industry conference, there are creative ways to incorporate this upcoming trend. Try to consider using event intelligence to find out who is attending and what they are talking about. Preparation helps you better engage with attendees and connect with key prospects in your industry. 


Podcasts help you reach highly engaged audiences and create original, engaging content that listeners can easily download or stream. Twenty-six percent of content creators use podcasts to reach their audiences. In comparison, 26 percent of organizations use podcasts to distribute their content. You can also partner with influencers in your industry to build brand awareness. 

Content Matters 2022 Report  

In 2023, podcasting will continue to grow as a marketing tool for businesses of all sizes. It’s an excellent way to build thought leadership, develop niche expertise, and create more intimate customer connections. Whether partnering with other brands, influencers, or industry experts, podcasting can help you establish a competitive edge in your market and enhance your business results. 

Interactive Marketing 

Interactive marketing is a strategy that involves incorporating interactive elements such as games, quizzes, polls, and calculators into your online content. It helps capture attention and engage users on a deeper level. 

Whether you’re creating an online game that ties into your brand, partnering with an influencer on a social media quiz, or incorporating polling into your website content, there are many ways to take advantage of this marketing strategy. Focus on creating high-quality content that is relevant and engaging for your audience to enhance your success with interactive marketing. 

Also, test different elements of your campaigns to find what works best for your particular goals and objectives. For example, try A/B testing your interactive marketing campaigns to increase website traffic to determine which drives more people to your site. 

Omnichannel Marketing: Integrated Online-Offline Customer Experience 

Omnichannel marketing is a holistic strategy that creates an integrated customer experience across all channels and touchpoints. 

It helps brands build stronger relationships with their audiences and drive more sales by engaging customers through multiple channels, from social media to in-store interactions. 

An integrated online-offline customer experience is essential for businesses looking to stay competitive. Twenty-seven percent of senior marketers believe their omnichannel journeys align, showing room for improvement and innovation. 

Increase in Content Marketing Budgets 

Most content marketers currently work in small teams, where they often manage every piece of content for the entire company. However, as the marketing landscape evolves and grows more competitive, companies will hire or contract additional marketing specialists to handle specific content campaigns. 

Content Marketing Institute/MarketingProfs 

This increase in content marketing budgets is also driving growth in using paid distribution channels, including social media and display ads. With a larger budget, marketers can experiment with new tactics and target more specific audiences to reach their goals faster. 

Ready for 2023’s Marketing Trends? 

As you can see, 2023 marketing trends aren’t just about knowing what your audience wants. 

Every business today competes in a rapidly changing landscape, and marketers must constantly evolve their strategies and tactics to stay one step ahead. As Google rolls out new algorithms, new technologies emerge, and as the world heads into a potential recession, you need to remain agile, innovative, and data-driven to succeed in 2023. 

At the core of your marketing strategy, you need to focus on building a deep understanding of your audience. This means using all the tools to create highly personalized experiences for each customer. As long as you stay focused on putting your audience first and using data to guide your decisions, you’ll have a smooth-sailing road next year. 

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