Insights and Reporting
Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. Develop automated reporting and measurements for Digital Marketing channels, capturing the full spectrum of the customer journey from impression to engagement and conversion. Develop and improve daily, weekly & monthly forecasting and reporting models. Utilise analyses to inform and influence the Digital Marketing Team’s performance. Forecast all Digital Marketing KPIs for budget and planning purposes. Utilise analytics expertise to perform in-depth database analysis to better understand customer behaviour through segmentation and predictive modelling in order to provide a more customer-centric experience. Analysis and insights to help Marketing Teams understand growth drivers and collaborate to ensure ongoing data-driven optimization of initiatives.
Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools. Measure and analyse marketing campaigns to understand how marketing channels can better drive, conversion, ROAS as well as customer lifetime value. Support brand growth and new customer acquisition strategy by leveraging both external and internal information on the market and our customer base (potential and existing) to inform marketing decisions around media channels, offers, messaging, product selection etc.
Industry Awareness and External Network
Execute market research to identify innovative industry trends, disruptors, and new market spaces for emerging or new market opportunities. Analysis of external market research to obtain insights into key target markets – both potential and existing customer needs, perceptions, motivations, expectations, shopping behaviour, budgets and lifestyles. Effective competitor analysis – including key product category analysis. Application of strong commercial insight, understanding and acumen in order to interpret, simulate and model customer behaviour. Follow industry and emerging best practices in shaping the digital marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement.
Support customer and market research by performing customer and market research and analysis techniques. Continuously identify new ways of how customer information can enhance business decisions. Turn business questions into functional analysis – understand the business as well as the data behind the analysis.
Digital Marketing Plan Execution
Provide analysis to monitor performance of digital marketing campaigns.
Contribute to reviewing existing operations in own area of work and generate new ideas to assist in identifying continuous improvements. Provide ongoing optimization, growth opportunities, lost-opportunity analysis that the marketing teams can act on to improve metrics and increase performance. Knowledge sharing within the broader Marketing team.
Personal Capability Building
Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
Carry out routine marketing tasks and provide support to others. Partner with the Digital Marketing Team to identify priority analyses to improve results of future marketing campaigns. Advise on how to leverage marketing channels to meet growth targets and Marketing performance objectives. Participates in special projects as needed to provide analytical and decision support on new initiatives.